Construction Curiosities #106
Never let the facts | ConTech Options
Hey! Happy Saturday! Matt here.
Welcome to the Construction Curiosities newsletter!
This weekly Newsletter explores the Curiosities of the Construction Industry. It's meant to help Drag the Construction Industry into the 21st Century by making you think, smile, and become motivated to drive innovation in your realm of the industry.
The Newsletter will focus on 4 primary areas of Innovation:
Technology & Tools
Growth Marketing
Upskilling/ Mentorship
Being People First in all of the Above
We won’t hit on each of these topics every week but that’s what is in rotation!
Summary
This week we will look at:
One Mini Musing: Never let the facts
One Article: The Wild World of Pricing Models
One Social Post: The secret to fishing
One Meme: Construction Tech Options
One Mini Musing:
When creating content online never let the facts get in the way of a good meme.
1/2 the people don’t know
1/2 the people don’t care
1/2 the people will correct you in the comments and therefore feed the engagement algorithm
Want to be featured in a future Construction Curiosities Newsletter???
Want to be featured in a future Construction Curiosities Newsletter like AJ??
Welp, here’s your chance
There are only a few rules:
1. The Article has to be about something in the Construction Industry (duh)
2. The Article needs to be long enough to cover the topic but not a novel!
3. I get to insert Memes & Gifs within the article 😁
Submit your articles here: Construction Curiosities Guest Article Submission
One Article:
The Wild World of Pricing Models
Yep! I’ve got a Bricks and Bytes article 2 weeks in a row. Because they put out this Construction Tech Pricing Masterclass you didn’t know you needed.
Pricing Models. Almost a taboo subject in construction tech. And one that definitely results in sleepless nights for the poor founders trying to navigate it.
The truth is, there is no right (or wrong) model.In fact, I remember listening to a podcast with Toeey (Founder/CEO of Procore), who described their method of volume-based pricing as “contrarian” and one their customers don’t love.
"It was so wildly unpopular with our customers even till this day some of our customers don't love it but it is it is a it's it's the ultimate yard stick and we really believe in it" — Tooey Courtemanche on 20VC.
If the true pioneer of construction tech says it. What hope do the rest of us have?
With that, let’s explore some some of our guests and industry thinker’s views on Pricing models in construction tech.
(PS - if you just want the recommendations, scroll to the conclusion)
Great stuff Owen!
Now if I had a nickel for every time I’ve heard someone complain about Procore’s pricing model, I’d be
:
One Social Post
If yall aren’t following Jesse on the socials, yall are missing out!
Hopefully Chuy will make another guest appearance soon. 😎
Follow him here: LinkedIn Instagram Tik Tok
One Meme
⚡ Construction Yeti is powered by Alt.CMO. Alt.CMO is changing the Marketing game for the Construction world. Executive Level Experienced Chief Marketing Officers on a fractional level at a fraction of the cost of a full time employee.
Shoot me a message to learn more: matt@altcmo.net
See y’all next week! ✌
